Privacy Policy

This Privacy Policy applies to personal information collected through the La Belle de Alena website, customer accounts, online checkout, Customer Care communications and related e-commerce services.

By using our website or providing personal information to us, you acknowledge that your information may be handled as described in this Policy and in accordance with applicable law.

Depending on how you interact with La Belle de Alena, we may collect information including:

• Your first name and last name.
• Email address.
• Mobile telephone number.
• Account login and verification information.
• Delivery and billing address information.
• Saved delivery locations.
• Order history and purchased products.
• Return, exchange and refund requests.
• Customer Care communications.
• Information relating to website usage, cookies, browser information, device information and technical logs.
• Payment-related information necessary to process a transaction through the applicable payment service provider.

Customers may create a La Belle de Alena account to place orders, manage personal details, save delivery locations, review orders and submit eligible return requests.

We may use email verification or one-time verification codes to confirm registration or certain account actions.

You are responsible for maintaining the confidentiality of your account credentials and for taking reasonable steps to prevent unauthorized access to your account.

We may use personal information for purposes including:

• Creating and managing your customer account.
• Processing and fulfilling orders.
• Arranging delivery within the UAE.
• Communicating order and delivery updates.
• Processing returns, exchanges and refunds.
• Verifying account information.
• Providing Customer Care.
• Processing payments through authorized payment providers.
• Preventing fraud, misuse and unauthorized transactions.
• Maintaining the security and functionality of our website.
• Improving our website, services and customer experience.
• Meeting legal, accounting, regulatory and administrative obligations.

Where online payment is available, payment transactions may be processed by an independent payment service provider.

Depending on the payment method selected, the payment provider may collect payment information directly and process that information under its own privacy and security practices.

To fulfil your order, we may provide necessary delivery information to courier or logistics providers.

This may include your name, delivery address, telephone number, order reference and other information reasonably required to complete delivery.

We only intend to provide information that is reasonably necessary for the relevant delivery service.

We may use third-party service providers to support the operation of our website and business.

These may include providers involved in:

• Website hosting and infrastructure.
• E-commerce and website functionality.
• Email delivery.
• Account verification.
• Payment processing.
• Courier and logistics services.
• Website security and fraud prevention.
• Analytics and website performance.

Such providers may process limited personal information where required to provide their services to us.

Our website may use cookies and similar technologies to support essential website functionality and improve the shopping experience.

Cookies may be used for purposes such as:

• Keeping items in your shopping cart.
• Maintaining login and customer account sessions.
• Remembering website preferences.
• Maintaining checkout functionality.
• Website security.
• Understanding website usage and performance where analytics tools are enabled.

More information about our use of cookies will be available in our separate Cookie Policy.

We may send transactional emails relating to your account and purchases.

These may include:

• Account verification messages.
• Order confirmations.
• Order-status updates.
• Return or refund communications.
• Security or account-related notifications.

Transactional communications are different from promotional marketing communications and may be necessary to provide services you have requested.

Where marketing communications are introduced, we may send promotional messages only where we have an appropriate basis to do so.

Where required, customers will be given a way to opt in and subsequently unsubscribe from promotional communications.

Unsubscribing from promotional marketing does not prevent us from sending important transactional messages relating to your account or orders.

We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

These measures may include secure website connections, controlled administrative access, account verification, trusted hosting infrastructure and appropriate security controls.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including order fulfilment, Customer Care, returns, accounting, fraud prevention and legal or regulatory requirements.

Different types of information may be retained for different periods depending on the purpose for which they are required.

Although La Belle de Alena currently sells and delivers within the UAE, some technology, hosting, email, payment or other service providers may operate systems or infrastructure outside the UAE.

Where personal information is transferred or processed across borders, we aim to use service providers and safeguards consistent with applicable data-protection requirements.

Subject to applicable law and any relevant exceptions, you may have rights concerning your personal information.

These may include the ability to request:

• Information about the personal data we process about you.
• Correction of inaccurate or incomplete information.
• Deletion of certain information where legally permitted.
• Restriction or objection to certain processing where applicable.
• Withdrawal of consent where processing relies on consent.

We may need to verify your identity before acting on certain privacy-related requests.

If you wish to request deletion of your customer account or certain personal information, please contact our Customer Care team using the details below.

Some information may need to be retained even after an account is closed where retention is required for legal, accounting, transaction, fraud-prevention or dispute-resolution purposes.

Our online store is intended for customers who are legally able to enter into online purchase transactions or who use the website with any consent or supervision required by applicable law.

We do not knowingly seek to collect personal information from children where doing so would be inconsistent with applicable legal requirements.

Our website may contain links to external websites or services, including social-media platforms and third-party service providers.

We are not responsible for the privacy practices of independent third parties. We encourage you to review their privacy policies before providing personal information directly to them.

We may update this Privacy Policy from time to time to reflect changes in our services, technology, business operations or legal requirements.

The latest version published on this website will apply from its stated effective date.

If you have questions about this Privacy Policy or wish to make a privacy-related request, please contact:

La Belle de Alena
Email: info@labelledealena.com
Telephone / WhatsApp: +971 52 797 7321

Please provide enough information for us to understand and respond to your request.